With the rise of streaming platforms and social media, hotels have had to adapt their in-room entertainment options to keep up with their guests’ changing needs. While plenty of hotel guests still prefer traditional TV service and cable packages, there’s also a growing trend towards more modern technology.
It is due to this rise that more people have started purchasing smart TVs so that they can enjoy modern technologies. Data from Research and Markets show that the North American Smart TV market is expected to reach US$ 133.4 Billion by 2028.
This article will explore how hoteliers can use tech innovations like smart TVs, casting, voice control, and a personalized programming guide to enhance your stay while keeping it fun.
The Rise of In-Room Entertainment
In-room entertainment is a major draw for many guests. They want to be able to watch their favorite shows, movies, and sports while they’re at the hotel. The rise of internet TV and smart TVs has made this possible for many hotels, but there are still some limitations regarding what can be offered via streaming services on those platforms.
A new trend gaining traction among hoteliers is offering guests access to streaming services directly through their rooms’ TVs instead of relying solely on their cable package or Wi-Fi connection from the hotel itself.
TV Technology Innovations
TV technology is changing, and it’s changing for the better.
For one thing, TVs are getting smarter. Gone are the days when you had to use your phone or tablet as a remote control. Many hotels now offer voice recognition technology that allows guests to turn on their TVs by speaking into a microphone connected directly to the TV.
This means the guests no longer have to search through menus or try not to lose track of where their cursor is on-screen when using an external device. They just have to tell their television what they want it to do and let the TV do it.
Another innovation in hotel room entertainment involves personalized recommendations based on previous viewing habits. For example, if someone watches “Game Of Thrones” every night before bedtime and then doesn’t watch anything else during their stay at Hotel XYZ, the hotels can recommend other shows or movies based on those interests.
With a smart TV, you can connect your room to the internet and let guests enjoy various apps. They can watch Netflix or Hulu and order food through a food delivery app. These TVs also have voice controls, so they don’t have to use the remote. Just say what they want to see, and they will get it.
Some hotels even offer guests who stay in their rooms access to these television content libraries as part of their stay. If they want something specific on-demand, the hotel will have it ready when they arrive at their suite at check-in time.
Hotel Room Casting
One of the most exciting developments in hotel technology is the ability to cast from your mobile device to the TV, sound system, lights, and thermostat. These are called hotel room casting solutions that can significantly impact the guests’ experiences. The best part? It’s easy.
Just follow these simple steps:
- Open up your Netflix app on your phone and search for something you want to watch
- Tap “Cast” in the upper right corner of your screen
- Select which device you would like to cast too
Per Allbridge, casting solutions allow users to cast content from one digital device onto another without wiring connections. The company believes this can promote accessibility and versatility in the available options, improving user experiences.
You can simply find any reliable hotel room casting solution provider and leverage its services to offer such unique solutions to your guests. This will allow them to enjoy the content they consume daily while relaxing in your hotel.
Voice control is a technology that allows users to speak into their device and receive an answer or command. For example, if you ask your TV to play a movie, it will begin playing the movie on Netflix or Hulu. In a recent survey, 99% of respondents said that voice-enabled experiences were crucial for their enterprise growth.
The use of voice control has increased over the past few years due to its ability to save time by allowing guests who want something done quickly and efficiently. It also provides a better experience for guests who may have difficulty operating other types of devices.
4K and HDR
HDR stands for High Dynamic Range, an imaging technology that brings out your TV picture’s full range of colors. It expands the contrast between bright and dark areas on-screen, giving you more vibrant colors.
If you have an HDR-enabled 4K television, you’re ready to take advantage of this exciting new way of experiencing movies and shows in hotel rooms. Around 44% of US households had HDR-enabled 4K televisions in 2021.
4K stands for “4K resolution,” which means that each pixel on a 4K screen has four times as many pixels as those found on HDTVs (3840 x 2160). This makes pictures look sharper, clearer, and even better than what cinemas offer.
Interactive Programming Guide
An interactive programming guide is a helpful tool that provides a list of shows and movies available on the in-room entertainment system, allowing guests to select the content they want to watch. The guide can also discover new content by filtering by genre, rating, or other criteria.
The interactive programming guide is an excellent way for guests to enjoy their stay at your hotel and for you.
The next time you’re home, try opening up Netflix and scrolling through the recommendations for new shows. You’ll see many options and maybe even some that look familiar. Why? Because Netflix knows what you like to watch, it’s serving up similar shows you’ve already watched.
This type of personalization isn’t just limited to streaming services. Hotels use similar technology to make their guests feel right at home when they stay in one of their rooms. With personalized recommendations based on guest preferences, history, current location, and interests, hotel guests will never be bored with what’s playing on TV again.
The Future of In-Room Entertainment
The future of in-room entertainment is here. The way guests enjoy their hotel rooms has changed significantly over the past few years and will continue to evolve as technology advances.
The most notable change is that many modern hotels provide flat-screen TVs instead of traditional cathode ray tubes (CRTs). CRTs have drawn more than 400 watts, depending on the screen size and other factors.
Flat screens are easier to install and maintain than CRTs, which makes them more cost-effective for hoteliers. They also tend to be lighter, making them easier for housekeeping staff members who have to move them around when guests check out or switch rooms during their stay.
We’re excited to see where in-room entertainment will go next. With the rise of voice control, it seems inevitable that hotel guests will soon be able to use their voice as a remote control for their TVs. This means no more fumbling around with buttons or menus when you want to turn on music or watch Netflix.